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First off, you need to split the group into two lists. One list will be the A/B test group and the second list will be the group that gets sent the winning email.
You would need to wait a day or 2 before sending out the email to the remainder of the list because it takes about a day to really see the winner. I would just set up two campaigns to get this done.
Here's a Marketo article on how to create A/B test email campaigns: http://community.marketo.com/MarketoArticle?id=kA050000000KytQCAS.
Hope this helps!
Thanks for your responses, I was hoping for the magic answer to show me how to automate sending the winning email out of the AB test.
It seems like this "automation" isn't a part of Marketo's email delivery yet....
Both are good suggestions.
We have a new AB Split testing feature coming in our December release.This new feature will allow you to run a s variety of tests (subject line, from, date/time, whole email), specify the winning criteria, and have the system automatically send out the winning email.