AnsweredAssumed Answered

Multiple program channels for every campaign?

Question asked by Dan Stevens. Expert on Dec 6, 2013
Latest reply on Dec 9, 2013 by Justin Showers
We've been very comprehensive in setting up our instance of Marketo.  Including creating and defining every possible channel in which we go to market.  Most of the time it's via website promotions, online advertising, search PPC, email, and social.  Therefore, it seems like it only makes sense to create a separate program (along with multiple smart campaigns within each) for every one of these channels for each campaign (e.g., promoting a whitepaper).  But now that I've done that, I can see this being a very labor intensive process for each and every campaign.  For our recent campaign we have all of these programs necessary so that we can measure the effectiveness of each channel (program analyzer will show us that):

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Are any of you taking this same approach?  There must be an easier way to measure channel attribution.

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