2 Replies Latest reply on Jul 29, 2014 11:47 AM by Takashi Ozeki

    AB testing and Segmentation

      How does AB testing work when sending to segmented lists?

      In a typical campaign we always segment our lists by english and french and send out the translated versions.

      Does Marketo individualy test the segmented version or are they tested as one.

      For example:

      We have english email A & B and french email A & B. Is english email A considered to be the same as french email A? Or, will marketo test the enligh segmentation and then test the french segmentation.