Triggering addition of items to the list

Anonymous
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Triggering addition of items to the list

Is there a way to trigger addition of item to the static list in Marketo based on some change event? I would be primarily interested in any new Activity. If there is any new Activity for a particular lead, I want to add that lead id to the list.
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Anonymous
Not applicable

Re: Triggering addition of items to the list

If you mean any marketo activity you'll need to add specific event filters.
you can create a smart campaign that has triggers such as:
"clicks link: Is Any"
"Opens Email: Is Any"
"Visits Webpage: Is Any

Make sure the filters are set to "Use ANY filter"

Then in the flow step use the action "Add to List" and select the list you'd like.

Depending on what you are trying to achieve It may be easier to just use Smarlist

Anonymous
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Re: Triggering addition of items to the list

Does it mean that I have to add filter for every event? I want ANY new activity for ANY lead.
How do I use Smart List for that?

Thanks!
Anonymous
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Re: Triggering addition of items to the list

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Anonymous
Not applicable

Re: Triggering addition of items to the list

Yes you would need a filter for each TYPE of event.  

Instead of creating a smart campaign that adds people to a static list by these event filters you could create a smart list that includes filters structured as:

Opened Email = Any.  After date= Today.  Or Anytime if you want to capture everyone.
Then in the smart 

Then under the "Leads" tab you can view or export the leads that have come in.