3 Replies Latest reply on May 26, 2014 3:51 AM by 600627fc64a6d68ee5543f5908014825c5b88e31

    significant differences between email perf report and email program report

      Dear all,

      We have run a simple email program and are comparing it's dashboard with the email performance report. We also compared them with triggered campaigns members (setting program statuses) and filter based smart lists we creted.

      The results are below  and are showing very sugnificant dierrences on the email devlivered stat and also some differences on the email opened stat. Please note that the email sent stat is the same for all measurements, so it's not about Blacklists nor marketing suspended

                          Trigger based Smart campaign members
                          email delivered                     54956
                          email opened                     6435
                          Email clicked                     267
                          Unsubsribed from email                     20
                          Smart Lists counts (filters)
                          email was sent                     60151
                          was delivered email                     54956
                          Email Bounced                     3599
                          Email opened                     6436
                          Clicked Link                     280
                          Unsubscribed from email                     20
                          email performance report
                          Sent                     60151
                          Delivered                     52370
                          Hard Bounced                     3596
                          Soft Bounced                     4184
                          Opened                     6551
                          Clicked                     279
                          Unsubscribed                     20
                          Email Program dashboard
                          Sent                     60151
                          Delivered                     53520
                          Bounced                     3597
                          Opens                     6549
                          Clicks                     279
                          Unsubscribes                     20

      Has anyone an idea to explain this?

      Best regards,