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I'm not quite sure what you mean. So, is this an iframe in your application which we're showing? You might be able to do a landing page which displays it.
However, I think a much better bet is your second option- set something up to sync data with your webserver and then build something custom to serve what you want based on the Marketo data.
You can create a custom field in Marketo that stores the value of the image URL and link. You can then read/write to this field via the APIs. You can also use the value of this field as a token in an email template.
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