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Are users reaching the links through email or are those links accessible to everyone?
Regular links on landing pages are tracked and can be scrutinised by reports and/or smart lists, depending on the granularity needed.
These links are accessible to anyone using the presentation. We considered developing a landing page, but that just added an interim step for the presenter, so we opted to link directly to the .pdf itself.
Using a smart list based on filter "Visited Web Page" or the report "Landing Page Performance" would be valid options.
I would suggest reviwing a lead's activity log to find how Marketo is capturing the URL and then use that detail to filter the results.