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- Is your campaign part of a program? In this case you can run a report on" Acquisition program is XX". (or you can also view on the Program level how many new leads were acquired b/c of the program)
- Does your campaign use a specific form? In this case you can run report on "Lead Was Created" + add constraint "Form name isXX"
- If form is not specific, you can run report on "was sent Campaign XX" + "Lead Was Created" + add constraint "Form name is XX"
Yes the campaign is part of a program. Would I create said report in the analytics area?
I am having trouble figuring out the filters to use to find the leads from a specific campaign. Could you point me in the right direction??
You can use the Smart List filter called "Member of Smart Campaign".
We've actually seen this happen where new leads are created. The person is from the same company as one of the leads, but it's the assistant or colleague filling out the form.
If you are uploading a brand-new purchased, there is a field called Acquisition Program. I usually fill that in to ensure that whenever a new lead or touch is created through that lead list, the acquisition program is labeled. Then I just run a report or smart list usng the acquisition program field and voila = leads created from acquisition program.