2 Replies Latest reply on Aug 1, 2013 2:19 PM by 35698

    Email Open and Click

      Happy Friday All! 

      I have been looking at my Marketo email send data and comparing it to email send data from other platforms I utilize. When looking att the same / similar campaigns with the same deliverabilty etc, I have noticed that my Marketo Open and click through rates are 4 to 5 % points higher than my other campaigns.  

      Has anyone else experienced this?   I know how Marketo measures opens with the image, but I was wondering if this is normal for other people.

      Any help is appreicated.