2 Replies Latest reply on Feb 22, 2013 4:36 AM by 26270

    Re Engagement Campaign

      Hello,

      I want to implement a re engagement campaign for customers who have not interacted with our brand in the past however many days. Has anyone completed a re engagement campaign with Marketo?

      Ideally I would like to target contacts who haven't engaged in any email activities in the last 180 days, ie they've received emails but haven't opened them or clicked through.

      The problem I am having is creating the smart list. If I set the filters to: Was Delivered Email in past 180 days and Not Opened Email in past 180 days, it will still give me contacts who maybe only received their first email a week ago, but havent opened it. How do I only call out contacts who have been receiving emails for the last 180 days but haven't interacted?

      Thanks,
      Matt
        • Re: Re Engagement Campaign
          Josh Hill
          These campaigns do work. You also should define "inactive" more clearly because some people do hit your site even if they don't touch your emails.

          I'm also a bit unclear because you sound like you don't want to send the new campaign to someone who just receive an email last week, but who never opened it?

          Try something like:

          Was Delivered Email IS ANY 
          AND
          Not Opened Email IS ANY IN PAST 180 days 
          AND 
          Not Clicked Email IS ANY IN PAST 180 days
          AND 
          Not Opened Sales Email....
          AND
          Not Clicked in Sales Email...

          because Opened is not 100% perfect so some people will slip through

          • Re: Re Engagement Campaign
            Won't that also include in the smart list contacts who may have received an email for the first time last week, and did'nt open it or click anything?