This content has been marked as final. Show 2 replies
These campaigns do work. You also should define "inactive" more clearly because some people do hit your site even if they don't touch your emails.
I'm also a bit unclear because you sound like you don't want to send the new campaign to someone who just receive an email last week, but who never opened it?
Try something like:
Was Delivered Email IS ANY
Not Opened Email IS ANY IN PAST 180 days
Not Clicked Email IS ANY IN PAST 180 days
Not Opened Sales Email....
Not Clicked in Sales Email...
because Opened is not 100% perfect so some people will slip through
Won't that also include in the smart list contacts who may have received an email for the first time last week, and did'nt open it or click anything?