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Yes, do you have Sales Insight installed in SFDC?
If you do, then you can go to the Edit Page Layout (as a sysadmin) and add those buttons.
See the setup instructions:
Thanks Josh - I thought it was a separate series of buttons - I did not realize it was in the pull down menu in the Sales Insight section.
I am perhaps being dense here, but I have the same question but am not clear on the answer. I'm looking for a way to send a Marketo email directly from an individual lead view, not a lead list view - do we just need to add the dropdown item to that view? The instructions don't seem to address this - apologies if I am missing it and it's in front of my face!
Can the button be added to a Lead Record and not just a list view?