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Email alert to sales, after no follow-up

Question asked by 4fe43a379be0907180a076c6305dc14922a5fbda on Feb 8, 2013
Latest reply on Feb 8, 2013 by 18792

     We were hoping to reminders to our sales team members who haven't followed up on a lead that was assigned to them, within 24 hours, 48 hours, 1 week, etc., and the escalating who receives the email (manager, VP of sales) the more time that passes the higher the person in the organization gets added to the distribution list.

     Question is, can we set something up as an ongoing campaign for all leads, or do we need to create them on a program-basis?

     Please let me know if you have any help or insight you can provide,