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As you've discovered, Marketo uses tracks the actual end link, so if the link is posted more than once, it just tracks once. But there's a solution for that. Add a "#location" after each url, so Marketo will see them as different links. For instance:
This works because a #location right after the page name tells a browser to look for the anchor named #bottom (or #mid) in the page. If the anchor doesn't exist, the page is shown as normal.
Thanks Kelly! I think I am going to use a different naming convention as I want to specify if someone clicks on an image as opposed to a text link, so I was going to use www.company.com/linkurl.html#image and www.company.com/linkurl.html#text
This will be useful in our ab testing in the future.
Thanks again. Very helpful!
How would you report on which of the two links got the most clickthroughs? I always have trouble deciding where the report should live.
I have been clicking around and it looks like marketo does not have this technology yet, that it is on their roadmap. Is this still the case? I just want to know which link in the email is getting more clicks the image or the text link.
Use the Email Link Performance report in Analytics.