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I was just going to ask this! I need my emails to include a link to 'Add to Outlook Calendar' or 'Add to Google Calendar'. Thanks bgomes!
I have used the Calendar Event option as well and it works pretty good.
Alternatively you can create your event in your own outlook, export the event to a ICS file (file - save as in Outlook) and upload that file to MKTO after which you can link to that ICS file.
This option gives you a bit more flexibility when it comes to applying formating to the Outlook event.