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make a token that says what form a lead filled out

Question asked by 20845 on Nov 8, 2013
Latest reply on Oct 10, 2014 by Kenny Elkington

     I am making a general email alert that gets sent to me every time someone fills out a form.

     In that alert, beyond the typical tokens, I also want to include which form it was that they filled out. 

     For example, was it the ebook form, the contact us form, the more info on X feature form...

     There isn't an existing token for this, and I don't really understand how the token creation gets linked to a piece of data, so how can I create this?