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Where exactly is the token being used in the email? Subject line? Body content of the email.
I know that the contents of a token used in an email subject line will not render in Marketo Sales Insight.Marketo is aware of it but are not ready to spend time to fix it.
The tokens are used in both subject line and body.
I'm having the same issue right now. I've set up a sales alert and in the body of the email we are dropping the SFDC ID into the URL so reps can link directly to the record in SFDC. I'm finding that when the record sync's the sales alert campaign send the email and isn't able to place the token.
Should I be putting a 5-10 min wait before the alert gets delivered?
Depending on your set up regarding SFDC. There is going to be a delay as Marketo works its way through your SFDC API objects. This can take anywhere from a few minutes to hours, then it starts up again 5 minutes later. If you have a lot of data and or other systems connecting to and updating SFDC, can all cause the marketo/SFDC sync to slow.
- What is the content in the token? Language characters mixed with default text can sometime cause an issue.
- Are you using a Trigger over Batch? How quickly do you need that lead to be in the new campaign?
- Are you also using a Trigger?
- How is your set up regarding syncing leads to SFDC from Marketo? is it as soon as they are created in Marketo.
This great little token will give the rep a link to the record in Marketo and SFDC.