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New Lead or Contact created in SFDC delay in token population

Question asked by 47388 on Jan 23, 2014
Latest reply on Jan 24, 2014 by Edward Masson
Can I ask if anyone has come across this situation :

When a New lead or Contact is created in SFDC.  Sales people add them directly to a sales campaign.
We use this token in most campaigns. Currently we are seeing issues that the token is not populating in the campaign emails.

1. Is there a time delay we need to factor in when a new lead is created in SFDC
2. Or does this have got to do with the sync delays between Marketo & SFDC
3. What is the best practice

How can this be solve and any tips on testing this issue

thanks in advance.