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Best practices for Update Preferences Emails

Question asked by 44742 on Oct 28, 2013
Latest reply on Oct 29, 2013 by 31797

We're wanting to segment our email list with updating preferences through a Marketo form. (What emails would you like to receive, what interests you etc.).

Do you have any suggestions on how to create smart lists and changing data values to segment these leads? Or is there another method?

I know we can view activities of leads individually, but I want to be able to set up smart lists so leads can be  automatically rendered into a new list per their preferences.

We also use Salesforce, so if anyone has experience with this, the ideas would be greatly appreciated.

If I didn't explain this very well, I'll be happy to give clarification.