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From Kelly Jo's reply at http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PhViAAK1 of 1 people found this helpful
The Marketo icon is just the default. You have to upload your own 111x74 pixel image from within Facebook. Just click on the pencil icon in the upper right corner of the tab image and Edit Settings. You can change your image there.
And note, Facebook is very picky about the size of that image. It has to be exactly 111x74 pixels or it will not upload the image.
I also posted this answer on another thread, but I'll post here too.
The small logo is the brand of the social app itself. The default apps are branded as Marketo Social. Custom social application branding is available as a Services engagement. It is not something you can change from within Marketo. Each social network has its own set of branding requirements.
I put together a document that explains exactly what you can brand in the Social apps. Send me an email or ask a support rep to send it to you.