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I don't think that there is a single SHOULD that everyone follows, at least when it comes to syncing either through a centrally controlled campaign or at each individual campaign. But to answer your second question - if a lead is excluded from syncning in one campaign, and it will still sync with another. As long as it qualifies for a campaign, it will sync. So, there is no excluded for EVER. Make sense?
OK, that makes sense. It seems that in our situation, a per-campaign sync is best, as we'll have more granular control over what syncs when, and won't have to set up a bunch of exceptions.