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By using "remove from flow", the lead is removed from the flow, meaning that he won't get any nurturing emails in this flow. He's still a member of this smart campaign, and I don't think you can remove it.1 of 1 people found this helpful
I saw an idea about clearing unwanted leads from smart campaigns, you can vote for it: http://community.marketo.com/MarketoIdeaDetail?id=08750000000I2xuAAC
The Remove from Flow action only works on leads that are "Campaign Members" and have entered the Flow of the smart campaign. It does not affect "Qualified Leads". You would need to change the filters in your the Smart List of the smart campaign to remove someone from the Qualified Leads list.
Thank you for the reply Elliott :-)
But my understanding is : Campaign members are the leads that have already run through the campaign flow. It does not make sense to " remove someone from flow " in the campaign members list as they have already run through the whole flow process.
On the other hand, Qualified leads are the leads who got qualified for the campaign by its smart list, but haven't entered the flow yet. And that's how we can remove leads from here because they have not run through the flow yet.
Thank you Itay :-)
I think you are right.
Marketo should have this option of removing the lead completely from the smart campaign though. It is really confusing.
How can I be sure that this lead won't get the emails in this nurturing flow if the lead is still shown to be a part of the smart campaign.
I have voted for this idea.
Campaign members can include leads that may not be completely through the flow (i.e. in a wait step). You would use the Remove from Flow action after the Wait flow action, but before subsequent flow actions. The Remove from Flow action would typically have a Choice that checks to see if they still qualify to move through the remaining flow actions and if not, it would remove them from "this campaign"; otherwise it would "-- Do Nothing --".