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Hi Mollie! Yes I have been doing this successfully for the past two years! This program is one with hte highest ROI because the cost is limited, it just takes some time to set it up properly. First of all, you will see that the Anonymous web visitors is cluttered with hundreds of internet providers. I listed down over 500 of those and excluded from the report view, which made it WAY more readable. You might want to divide the audience based on web page. Then, I setup a simple drip campaign with different lists and emails depending on the visited web page where I introduce myself and the company with a link to learn more. On a daily basis, I was getting the reports, loading them up on Data.com or Zoominfo, extracting the job titles that we are targeting and uploading them on Marketo. The response rate for us was phenomenal, also because we are targeting very specific job titles. I hope this helps!
Thank you- that is exactly what I was looking for!