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Campaigns based on Anonymous Web Activity

Question asked by 4f59e1871cf7a307d2fdd1e65503c97122e48694 on Dec 16, 2013
Latest reply on Dec 17, 2013 by 4f59e1871cf7a307d2fdd1e65503c97122e48694
Does anyone have any recommendations of how they might be using Anonymous web visitors to add leads to a campaign? My goal is to create a targeted campaign for those individuals who are anonymous, but visit pages on our website that shows some interest. I want to be able to eventually identify these leads, and send emails with content based on their web activity. I realize this requires taking the inferred company and appending data using a 3rd party service, but just curious if anyone else is currently doing this?