We're developing a solution of uploading likes\favorites via custom-activity into lead's DB.
As I understood, there is a way to segment by custom activity, yet i dont find how. I didn't find it in the pre-set filters. Can you show me how?
Another question regarding this, is that for each of the Facebook Likes & Favorites, we would like to keep at-least the category and its name. I thought of concatenating them into the message category of Write Custom Activity. Will we be able to segments based on this? [operate regex? all leads that has at-leas one music like?]
There aren't filters for behavioral things in segments, but you can filter by a member of a list... What I do, is if someone does an action then I add them to a list, and being a member of the list is a requirement for the segment. They can also do things that remove them from the list, which in turn means that they are removed from the segment.