This content has been marked as final. Show 2 replies
If a lead actually did come in through your AdRoll campaign, and later went on to unsubscribe, they would meet the criteria for smart campaign #2, wouldn't they?
When you use the filter form name: is any, that includes the unsubscribe form. Maybe in the interim, you should exclude that form or add another filter into your smart list so that unsubscribed = false. That way those that have unsubscribed will no longer meet campaign #2's criteria.
Thanks, Kate! I don't know why I didn't think of that before. I will definitely add the form is not "unsubscribe" in the interim.
Additionally, do you know if the "querystring is" (when added as a constraint) will pull in anyone that fills out the form and at any point in time contained that querystring, or if the lead has to be on a landing page with that querystring in the url at the time of form fill-out?