0 Replies Latest reply on Dec 12, 2013 3:43 PM by 40429

    Blog Post: Lead Nurturing Tactics & Tricks

      Hi all,
      Killer blog series by my friend Cassie on lead nurturing tactics - this one in specific about engagement & dirty data. 

      Interesting question was asked from a Demand Gen Report: What's your marketing departments biggest lead nurturing benefit?

      The options below:

      1. Generating warm sales-ready leads
      2. Better response to campaigns
      3. Ability to segment prospect leads
      4. Higher acceptance of leads from sales
      5. Lower cost for qualified leads

      What's your answer?

      More info & the answers from the report itself: http://www.bluewolf.com/blog/lead-nurturing-tactics-tricks-engagement-and-dirty-data