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The field also needs to bea score field in Marketo. The custom field that you mentioned in SFDC is it in sync with Marketo if so is it a score field?2 of 2 people found this helpful
You can check in field managment and should be able to change the field type to score if it is a number field. Don't jump into changing the field type if you are unsure.
It wasn't, and I did sync it as such and saw it in the drop down.1 of 1 people found this helpful
As a secondary (and equally important) question...
The field that I will be scoring off of is a field ranging from 1-100. Is Marketo intuitive enough to know that, say 75-100 is a 3 star lead, 50-74 is 2 star, etc? Or will it simply give 0 stars if the field is not populated and 3 stars if it is?
The way that the stars and flames work is a little more complicated than that because they take how relative the score is in comparision to other leads in the system.2 of 2 people found this helpful
The stars represent relative score -- a measure of how this person's lead score compares to everyone else's. A high relative score means this person is probably more interested and informed about your offer compared to people with lower relative scores.
For example if you had four leads
A - score 0 - no stars
B - score 15 - 1 star
C- score 50 - 2 stars
D - score 80 - 3 stars
So you can't say for sure that eveyone above 75 will have 3 stars because if 80% of your leads have 76 points and a handful have a score of say 90+ then those handful, relative to all the other leads, would be your best bets and therefore should have more stars than those with less point.
I hope that helps.