5 Replies Latest reply on Jan 28, 2014 10:50 AM by 66b8207781eb856bbdde963bf3943c1fcda0ed97

    Spamtraps and Maintenance

    Daschel Weinrick
      We are trying to figure out how best to deal with spamtraps, and I am curious about how you handle spamtraps and maintain your database.
        • Re: Spamtraps and Maintenance
          Can you clarify what you mean "how to best deal with spamtraps?" Are you having issues with email addresses appearing on your list that are known spamtraps?

          Sorry! Not following, but very much want to help on this one!
          • Re: Spamtraps and Maintenance
            Josh Hill
            This should help
            http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

            Find a list of common spam traps (should be in that deck). And make sure you run a smart list, and then blacklist everyone (although check for real customers as sometimes they use "library@" for group logins).

            If you search the Community for "email reputation" and "deliverability" there are some other juicy tips.
            • Re: Spamtraps and Maintenance
              Daschel Weinrick
              Thanks for your help!! This is very helpful.
              • Re: Spamtraps and Maintenance
                Daschel: The reason I was asking is if you notice lots of spam trap email addresses in your DB, that is likely a sign of some not-so-ideal list growth practices.

                I think Josh's suggestion is great, but it may be a bandaid to a bigger issue.

                Know what I mean?
                • Re: Spamtraps and Maintenance
                  Hi all,

                  I'm on Marketo's Privacy team. We handle email deliverability and compliance issues.

                  What Josh is describing is called a role based address. A role based address address is something like a support@, admin@, or info@ address that is meant to be an alias for people belonging to a group. These are dangerous to mail to because most people do not sign up role based addresses for commercial emails, so having a number of them in your list may be a sign that your list members are not opted-in to receive emails as they should be. Sending to role based addresses can also increase your risk of feedback loop complaints, because sending to one info@ address that goes to 5 different people increases the chance that someone will complain by 5. Hope that makes sense.

                  What Daschel is asking about is spam trap addresses. Because spam traps are proprietary to the blacklists that own them, you cannot know what addresses in your lists are spam traps. Marketo can't determine this for you either. This is why they are a little trickier to target and remove from your database. Below is an explanation of what a spam trap address is:

                  https://community.marketo.com/MarketoArticle?id=kA050000000L3Ex&src=

                  The best way to clear your database of spam trap addresses is to clear out your inactive leads. Many people clear out their inactive leads every 6 months or so. An inactive lead is a contact that has taken no action in the given time period— they haven't opened an email, clicked a link, visited your webpage, attended a webinar, etc. Inactive leads are a dangerous group to continue mailing to because they might be spamtrap addresses. They might also just be people in your list that do not want to interact with your mail, and are therefore much more likely to log complaints against you with their ISPs. 

                  You can find instructions on how to remove inactive leads at the link below (about halfway down the page):

                  http://community.marketo.com/MarketoResource?id=kA650000000GtqlCAC
                       
                       
                       Hope this helps!