1 Reply Latest reply on May 22, 2014 9:43 AM by 9e1a7b245e73ac0b560f318ed8d173082fd11fe5

    Demand Generation Manager - Boulder, CO

      Demand Generation Manager
           Windward Studios, a Boulder‐based reporting software company, is seeking an outstanding Demand Generation Manager. This critical role focuses on demand generation, content creation, market research and lead nurturing activities. Your mission is to design, implement and execute stellar, focused, and multi‐channel campaigns aimed at adding high‐quality prospects to our sales funnel. You must understand the power of content and its ability to move prospects through the buying cycle.
           We’re looking for a driven marketer with an overwhelming enthusiasm for discovering and engaging new prospects. The ideal candidate has both a “right brain” passion for creating results‐based campaigns and the “left brain” discipline to set and track campaign goals and metrics.
      We need:
      •           A confident campaigner who can build and manage compelling lead gen and nurturing programs
      •           A researcher who can target and recommend new markets and advertising opportunities
      •           An expert at tracking, analyzing, testing and improving demand gen efforts
      •           Someone who’s comfortable with the latest digital marketing tools, social media tactics and best practices
      •           A creative, collaborative and detail oriented professional
      You have:
      •           5+ years of demonstrated experience with inbound and outbound B2B marketing, digital marketing and lead gen
      •           Executed successful lead generation programs and the war stories to prove it
      •           A love of designing targeted campaigns that speak to the customers’ needs
      •           A keen analytical mind and an ability to communicate insights and actions driven from data
      •           Excellent writing and critical thinking skills and a knack for creating attractive and even originaldesigns, materials and landing pages
      •           PREFERRED EXPERIENCE: Marketo, Adobe Design, WordPress, software and technology industry
      We offer:
      •           Fun, casual work environment
      •           Benefits (listed on our website link below)
      •           Energetic, ambitious & experienced colleagues
      •           Challenging role & career growth
      •           Staff lunches, “quota blowout” celebrations, an office concierge and more
           Local candidates preferred; No relocation available (sorry)
           Resume & cover letter with what makes you the ideal candidate – Subject Line: Demand Gen Mgr. to hr@windward.net