2 Replies Latest reply on Jan 20, 2014 9:46 AM by 29109

    Lead Scoring Question

      A little background information first, We use a different business model than most when it comes to leads and contacts.  We do not really deal with Leads and then convert them onto the account when they reach a certain lead score.  If a lead is viable we convert it immediately.  

      So we have three products to sell into our customer base.  Is it possible to have an "account score" for EACH product?  Can you have multiple scores on an account?  Does anyone have any ideas as to how we could execute something like this?  I know that Marketo deals primarily with leads and contacts so this may not be able to be accomplished, but want to ask the question as it would help our sales team know which accounts to sell which product to.

      The scores would primarily be demographic/other field information not necessarily activity.
      Product 1 score
      Product 2 score
      Product 3 score

      Please let me know if you need more info.  Appreciate the help in advance!!