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Best practices to report on campaigns in CRM

Question asked by Cecile Maindron on Jan 6, 2014
Latest reply on Jan 8, 2014 by 26770

I'm looking for your best practices regarding following topic. Our marketing op team is working on improving the reporting in our CRM (NetSuite). They have created a portlet to show results per campaign (how many of the engaged leads have converted to MQLs, SALs, Opportunities). We don't see results for our SEM campaigns, our website, social media because we haven't created engaged campaigns/programs in Marketo. Basically to report on results in Marketo we were using Lead Source etc. My question is: are you creating a dedicated program/campaign for every single lead source for your reporting?

Cécile @ Talend