3 Replies Latest reply on Dec 12, 2013 11:48 AM by Kerry Langstaff

    Year end Lead Report

      I want to run a year end report in Marketo to gauge how many leads that participated in our campaigns this year were actually won as a direct result of email campaigns or interaction with a marketo form. I am aware of all the reporting options but not quite sure how to make it THAT specific. 

      Because we use Salesforce, I am sort of worried that a lead could get entered in Salesforce from the salesteam— sync down to marketo — and get marked as won, all without ever participating in our lead nurtures. 

      It almost seems like I would want to use "opened email" in the smart list of this report?

      Any ideas on how this kind of report might be achieved? It might be really obvious :-)