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Michelle, are you trying to get a last touch attribution for leads reaching a revenue cycle stage of MQL?
Yes, that is exactly correct! I've created a smart campaign that tirgger off of the program revenue stage changing to MQL and then stamping a custom field with the campaign/program name. Would that work?
I have been trying to pull reports like this a lot lately as well.
Michelle - did that work for you or did you find an alternative?
Hi Kelly! Unfortunately that didn't work because it required us to create custom fields each campaign. We are still investigating the solution =P
This solution should work:
- Field A always updates with current campaign
- On MQL conversion, Field A value is copied to Field B
- Field B can not be updated once it has a value
- Report on number of MQLs by Field B