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I never use this option and would also like to know if there is some unforseen advantage that it offers. The only thing that I can think of would be where you want to add missing data on existing leads like their revenue.
@ Elliott : that could be an answer...
anybody out there who understands what this option is for?
We could possibly use this if it were "update only existing leads." It's a little weird there's not another option for this, in addition to "update only blank fields of existing leads" (skip new leads and updates). And to give you the use case, it would be for a data append. The list for the append might contain people who are not leads as well as leads.