AnsweredAssumed Answered

To personalize or not personalize email greeting

Question asked by 30715 on Jun 13, 2013
Latest reply on Jun 16, 2013 by 30715
We have been using personalized greetings for emails using the first name token. If there is no first name, we would default to something like professional or something of that nature. I wanted to get a quick feel of how people in the Marketo community feel about personalizing the email greeting.

I've heard the argument on why marketers should include this personalization as it increases performance. On the other hand, I've heard that people may type in fake names, mistype their name, prefer a nickname and so forth.

Marketo community: I'm curious as to see whether or not you are personalizing your email greetings. Have you seen performance differences when you have the personalization vs without? What about personalization in the subject line?