Might anyone have any advice on best practices on calculating the cost you set up when you set up a campaign? Our personnel and overhead costs are completely separate from our channel marketing expenses. We're also only one component of a broader marketing team making the actual cost of executing an email campign fairly ambiguous. We're thinking about developing a more or less standardized cost number for the various types of campaigns we would create.
I'm curious if anyone has any models they would be willing to share on how they did it. Thanks.