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Munchkin API or Soap API?

Question asked by 34363 on Jun 13, 2013
Latest reply on Jun 14, 2013 by 13952
Hello,

I need your advice on the following :
We want to keep track of key activities that a user performed on our product website (non Marketo pages) , like  <created a project>, <ran first query>. Based on these we will trigger interesting moments, increase/decrease lead score, send notification e-mails.

I identified 2 ways of achieving this:
1. Create a costum field for each of these activities (like : Project Created - checkbox, First query ran - check box) and then using Munchkin API AssociateLead to update the custom fields when the user action was performed.
2. Use the RequestCampaign SOAP API call to trigger Marketo campaigns that will create interesting moments, increase/decrease lead score, send notification e-mails.

What it will be the best approach to this?
I think lead segmentation can be easily achieved in both situations, base on custom field value for 1. or based on Had Interesting moment fiter for 2.

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