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I used the IP tracker service at the link you provided with the IP address of several anonymous leads whose Inferred Company is an ISP. However, in every case the ISP and Organization names were essentially the same. Can you provide an example where this is not the case?
Thanks for posting your suggestion. For your reference, there is an Ideas section in the Community (http://community.marketo.com/MarketoIdeasHome?tabType=Recent) where other users vote on your ideas and product managers review them.
The Web Page Activity report has a column that shows "Inferred Company or ISP". If I understood your request correctly, you'd like to have two separate fields instead of one. Is this correct?