to create and rate content, and to follow, bookmark, and share content with other members.
Discrepancy with leads from email campaign results and smartlist
Question asked by
on Jun 4, 2013
on Jun 4, 2013 by 07b79a65b9a470926ba9efd367bd317509954d8f
Show 0 Likes
Why doesn't the leads from the results of my email campaign match the leads that I get from creating a smartlist with the "Was Delivered Email" filter?
No one else has this question
Mark as assumed answered
This content has been marked as final.
Show 1 comment
(Required, will not be published)
Jun 4, 2013 3:13 PM
There are different factors that can cause this, but the main reason is that not all email servers respond back to Marketo's servers that they email has been delivered. If Marketo is updated with an "Open Email" or "Link Clicked" activity then it will infer that the email was delivered, which is why the email will show as opened when looking at the email campaign results. But when you create a Smart List with the "Was Delivered Email" filter, you are ignoring the "Infered" delivered when someone opens an email (or clicks a link in the email).
Show 0 Likes
Retrieving data ...
Marketo Master Class: Forms and Gated Content with Juli James
Auto-submitting a form for Known Visitors
Slackbot Hates Server Side Post
Multi-Channel Lead Source Tracking demystified
Prefill a non Marketo form with a contact from Marketo's details.