AnsweredAssumed Answered

What Do You Do With Unsubscribes?

Question asked by 12850 on Jul 1, 2013
Latest reply on Jul 2, 2013 by 9e1a7b245e73ac0b560f318ed8d173082fd11fe5
I've been combing through the discussions on the topic of unsubscribes, but don't see any discussing what people choose to do with them.

We have, over the past year or so, just chosen to ignore the ever growing list of unscribers and now it's at a point where I want to do something about it.

One possibly important point about how we use Marketo:

- For many marketing programs we don't use any sort of opt in. I have fought relenlessly to no avail for some kind of single/double opt in to only let the most qualified leads through, but decision makers just see the large list size and refuse.

I know it's always possible for people to re-subscribe, but don't see many of the people on the current list doing so.

I was curious about what you all do with your unsubs? Do you delete them after a certain amount of time? Do you export them all for safe keeping?

I feel like letting them all just sit there is a waste of our database limit if we will never email most of them ever again.