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I'm so glad you posted this because I'm getting ready to advertise through Bing. My approach would be to create a different landing page (2 for A/B testing) per ad group. I have different landing pages for the Google adgroups. We also have linkedin ads that have 2 different landing pages depending on which managing director is posting to their Linkedin Group.
Mark, you can use the URL parameters to track both Bing and Adwords on the same page. In principle, you should never need two Marketo landing pages with identical content.
Steven made a good point about not having Marketo landing pages with identical content.
thanks for the pointer on the URL parameters. will investigate. However, will I need different pages for American English/English, or could I use segmentation based on onferred IP/source (e.g. google .com vs google.co.uk). Not used the segmentation features yet so not sure.