1 Reply Latest reply on Jun 11, 2013 4:26 AM by 30507

    Marketo Specialist - Part Time, London

                Mimecast is seeking a motivated, detail-oriented Marketo specialist for a minimum 6 month contract role to cover maternity leave. Mimecast uses the automated marketing tool Marketo for all leads in the pipeline and this is fully integrated with our CRM System, Netsuite. You will be responsible for managing the company’s Marketo campaigns and Nurturing, as well as providing strategic advice on nurture strategy and new tools within Marketo that should be considered to help drive leads quicker through the funnel and provide effective evaluation. The ideal candidate will work cross-functionally to ensure that the schedules are effectively managed and quality leads are consistently supplied to the sales team.


      Primary Duties and Responsibilities


      •                Campaign content planning to ensure effective integration of assets including e-books, whitepapers, infographics, Webinars, etc;
      •                Providing campaign performance reporting and analysis  
      •                Strategic input on Lead scoring and nurturing technique
      •                Automate and optimise regional demand generation and 'nurture' campaigns through Marketo
      •                Build and maintain the Marketo lead database
      •                Build and execute Marketo campaigns in support of events, online advertising, and email marketing
      •                Strategic input into new Marketo tool functionality and recommendations
      •                Production of Weekly and Monthly Marketo performance reports to Executive Board
      •                Train Creative team on use of enhanced segmentation and template creation

                Desired Skills & Experience

      Person Specification

      •                A good communicator who is self-motivated
      •                Excellent time management skills with the ability to deliver Marketo campaigns on time
      •                Strategic thinker to adapt and make recommendations on  nurture system
      •                Keen eye for detail, well organised and accurate.

      Required Experience 

      •                Good experience of working with Marketo
      •                Good experience of  managing Marketo campaigns
      •                Knowledge of CRM (ideally Netsuite) and email systems
      •                Knowledge of B2B marketing
      •                A basic knowledge of Google Analytics (campaign tagging and tracking) and understanding of digital channels (SEO, PPC, mobile, display, social media and email) would be beneficial
                Click Here to Apply http://www.linkedin.com/jobs?viewJob=&jobId=6016500

        • Re: Marketo Specialist - Part Time, London
          Hi Archana,

          The opportunity sounds very appealing and I'd like to propose our expertise, which i am confident will be of great value to both of us. My name is Joy Richard and I manage the Marketing Automation Services with Regalix-Inc, a pioneer in Digital Marketing and Technology services and a preffered Marketo Partner based out of Palo Alto, California. We also have operations in Bangalore India.

          I understand this is a temp position, however we have a good track record in managing marketing automation platforms and our panel of marketing strategists and technology experts are certified in Marketo, Salesforce.com and Google Analytics. 

          Our experienced team of Marketo certified professionals has the unique combination of Marketo expertise, business acumen and technology consulting, to ensure you maximize returns on your Marketo investment.

          We'll also be your most reliable guide. We can educate your team, define your process and leverage all the power that your Marketo solution has to offer. We ensure that you get the attention you deserve and the quality you desire at a significantly lower cost as low as $50/hr with the first 8 hours Free.

          I’d like to discuss more about our services and share best practices that can benefit your business during this interval.

          Here's a link to our page: http://www.regalix.com/web/marketing-automation/