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I try and go for the "least room for error" method. I don't believe that my team will always remember to add scoring increases, so instead I base scoring off of global changes. ie for Channel Webinar, New status = Registered ... then +10 points. etc..
I realise you're asking a slightly different question, but I'm just providing my answer. :)
You actually answered something I didn't ask, but I need it anyway, it's what I'd do for our events department so that makes sense. Thank you!