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Behavioral Scoring Question

Question asked by Michelle Tiziani on Jun 20, 2013
Latest reply on Jun 23, 2013 by Michelle Tiziani
So I just checked our Lead Scoring which was originally set up by someone else.  Just curious to learn more about how others are creating and tracking behavior scoring.  Do you do it based on triggers within a program/campaign, or do you assign behaviour scoring based on web page specific visits or interesting moment activities.  

At first I thought I'd do it by program/campaign, by product, but I just want to see if I should do 2 types of behavior scoring campaign, one that's not campaign specific by product, and it's just someone visiting our site.

Then create the program/campaign specific by product.  What do you guys do or recommend?