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Average of Touches for Engagement and Average of Success for Customers

Question asked by 4f9a50377a2a385a7c9c3dffc43de449508a4fcd on Jan 2, 2014
Latest reply on Mar 1, 2014 by Dan Stevens.

     We are trying to determine, based on our data in Marketo, how many touches (i.e. sent email) on average it takes for a suspect/lead to engage with our content. We would like to be able to say that on average, it takes leads in our SMB channel x marketing touches before they engage (have a success with our marketing efforts).

     And similarly, we are looking to determine how many successes on average it takes leads to convert into closed/won accounts.

     Any recommendations?

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