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Normalized country and state form picklist

Question asked by Dan Stevens. Expert on Jan 2, 2014
Latest reply on Jan 2, 2014 by fd65f659f9872c79124bfd587c2ea3bdc1af06d6
Our CRM platform is MS Dynamics.  Currently, the country field is an open text field.  We're in the process of changing that to a normalized drop-down menu of values (United States, Canada, etc.).  In Marketo, we've been using the 2-character country codes for our normalized country values (using name/value pairs within our Marketo forms, e.g, United States::US,Canada::CA).  Since the values need to match in Marketo and CRM, do you see any pitfalls in normalizing the country values with the actual names and do away with the 2-character codes in Marketo?