2 Replies Latest reply on Jul 25, 2013 4:14 PM by Michelle Tiziani

    Add to Marketo Smart Campaign

      Did Marketo take away a flow step to add to Smart Campaign?

      Our organization standardizes on Campaigns rather than Programs.  We have nurture tracks set-up based on SFDC campaign triggers.  However, for leads coming in from our website programs, I created a separate campaign to update data values to directly match certain field values.  I want to then add these members to the nurture campaigns but the only option now is to add to an engagement program. 

      Ultimately I want these field value changes to trigger the start of a nurture.  However, the only way I can see to do this is to create separate nurtures for each new value change-- neither practical, nor efficient.  I could alternately add to a static list and then pull from the static list into the nurture but this seems like too many steps as a solution to the end goal. 

      Thoughts?