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Best practice for program organization/attribution?

Question asked by 18088 on Jul 1, 2013
Latest reply on Jul 2, 2013 by 18088
We've done partner marketing with multiple third party vendors pushing one of our whitepapers. 

We've setup a separate Marketo program for each of those vendors. 

All whitepaper names were dropped into nurturing.

Now we're doing follow-up email/phone call initiatives to those whitepaper downloaders. The emails will go to some people who downloaded whitepaper from vendor #1, some who downloaded whitepaper from vendor #2, etc.

Should the assets (emails, landing pages for calls to action in emails, forms) for these follow-up efforts be kept separate for each program? That would seem like a lot of extra work, but not exactly sure where these follow-up assets should live. 

Any input would be greatly appreciated. 


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