0 Replies Latest reply on Jul 16, 2013 7:21 AM by 23614

    Bit.ly is Looking for a VP of Marketing in NYC


           Bitly is looking for a VP of Marketing to join our executive team to create and own our marketing strategy for both our brand and our leading real-time social intelligence platform. 
           Ideally, you have:

      •           Strong Marketing Leadership experience within start-up environments in the Software vertical
      •           Very strong experience creating marketing strategy and initiatives covering: Social Media, Digital Marketing and Branding initiatives.
      •           Track record of success in building and leading a small, technical marketing team
      •           Experience driving leads for B2B sales team, preferably in the software or SaaS space
      •           Deep digital marketing understanding built through industry experience
      •           Experience in conveying the value of analytics, online metrics and ROI
      •           Press Relations / Analyst Relations

           Specific Responsibilities:
           This role requires a broad set of skills that cover all areas of product positioning, promotion, product design, competitive and partner strategy for both a consumer brand and SaaS solution.


      •           Build a marketing team responsible for market analysis, product planning, program strategies, all aspects of sales, and much more.
      •           Be the primary brand champion within the project team to continuously ensure all marketing activities are optimally aligned with the business needs.
      •           Manage and coordinate all marketing activities, including web, social, press releases, newsletters, creative presentations, and industry events.


      •           Ensure deliverables meet high standards of consistency and quality.
      •           Inspect marketing and design progress at the end of every sprint to accept or reject completed work


      •           Develop and lead the program strategy for product releases, including launch plans, training documents & videos and sales collateral.
      •           Develop a product marketing strategy and drive innovation in product and process via design and market trends in web and mobile technologies.


      •           Develop and maintain detailed marketing deliverables in a prioritized product backlog that accurately reflects customer and business priorities.


      •           Collaborate with leaders in Management and Product Development to create business strategy, product roadmaps, and identify gaps in and opportunities for product marketing.

           Required Skills & Experience:

      •           10+ years of experience in marketing with an expertise in digital
      •           Must have experience developing marketing programs for start-up companies.
      •           Must have new product launch experience within online (SaaS) and consumer product based customers.
      •           Strong experience building a social media strategy is essential
      •           Ability to manage multiple projects and priorities.
      •           4 Year Degree (a degree in Marketing or an MBA would be a huge plus)

           About Bitly
           Bitly is based in NYC's Union Square.  Benefits include Macs with huge monitors; a team that eats lunch together almost every day; flexible hours; frequent guest speakers; company-sponsored training and conferences; full benefits; equity; and a chance to do work impacting millions of users and the underlying fabric of the social web.

           Ping me directly if you would like a warm introduction to the team -

           Ben Daters
           Account Exec