Resubscribe Form

Benjamin_Lillie
Level 2

Resubscribe Form

We are looking at building out re-subscribe page in Marketo. I wanted to get opinions on whether anyone else has done this and how they've gone about handling.

The page construction and workflow in Marketo are pretty straight forward. I would send a confirm email after the user fills out the form to make sure it is them. I wouldn't create an email in Marketo, but would provide guidance that someone can send the link in Outlook if they have a lead that has unsubscribed and would like to get info again. My concern is really around how would this page would be utilized (e.g. if we create, we could run the risk of having someone spam our unsubuscribed leads).

Has anyone had any experience with this before? Any recommendations are appreciated!
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3 REPLIES 3
Anonymous
Not applicable

Re: Resubscribe Form

I would model it on the Subscription Center as described in the arketo Masters: Don't Let Them Unsubscribe (Subscription Management) help article.  We have one of these and it allows your email recipients to subscribe and unsubscribe from whichever, types of emails they want.
Josh_Hill13
Level 10 - Champion Alumni

Re: Resubscribe Form

I've written abou this on my blog: http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/

I based some of it on the article Elliott mentioned.
Anonymous
Not applicable

Re: Resubscribe Form

http://community.marketo.com/MarketoArticle?id=kA050000000KyuKCAS
This page referenced above no longer works. Why does this keep happening?