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Marketo's EasyMerge service is designed to help address the issue that you've outlined above. Send an email to firstname.lastname@example.org and they will be glad to get the process started.
If you can't merge the records in SFDC before syncing, then you might have to do a big deduping project as Graham suggests.
Do you have demand tools or an intern? :)
Thanks Graham and Josh.
Josh, we just purchased Cloudingo and have a database administrator focusing on data and deduping but we know we won't get all the dupes cleaned up before go-live.