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Have you found any success either way with this? Right now I am working to change over our nurture to have the signature from the sales rep if they own the lead. If it is still marketing owned it will come from the Chronus team. The pain point right now is trying to adapt the messaging to support an individuals signing the email as well as the Chronus team.
Not sure of best practices. But I ended up making snippets and segmenting by inside sales rep... our team agreed they really wanted it this way even if that meant aut-replies going to them.
So we did the from and reply-to email addresses, along with signature block by rep (based on territory).
Hi Kim - how scalable is your solution?
I have >100 reps and would need to update the snippets regularly to reflect turnover and/or territory changes. Did you find this to be an issue?
Tiffany - we also have a lot of sales reps, but we're using tokens that pull contact information from Salesforce (as opposed to snippets).
As for personalized content, we're keeping these types of emails fairly generic. It has seemed pretty scalable!